LUCY campaign

Mama, you got this.

You Got This is a short clip which shows a day in the life of a postpartum mom. Cold pizza, toys everywhere, another half-eaten banana mushed into the carpet. The first days and weeks after giving birth are a rollercoaster, but don't worry - other moms are going through the same thing. You Got This ;)

FILM CREDITS: Creative Team: Ania Adamczyk & Aleksandra Żebrowska / Branding & Packaging Design: Daga Podkrólewicz / Coordinator: Olek Pobikrowski Director: Zuza Krajewska / Cinematographer: Barbara Kai Kaniewska / Producer: Sara Marcysiak Cast: Mother: Aleksandra Żebrowska / Infant: Jeremiasz Główka / Babies: Teo Michalski) i Marcel Główka / Breastfeeding mom: Angelika Cierpucha Costumes: Stylist: Zosia Komasa / Stylist assistant: Dominika Socko / Hair & Make up: Iza Kućmierowska Set: Set designer & Props: Dorota Borun / Set designer assistant: Kamil Makowiecki Crew: 1st AC/Focus Puller: Przemysław “Bado” Badowski / Gaffer: Darek Barwiejuk Spark: Marian Szychowski / Boom operator: Patrycja Krysik / Camera & Lights: ATM Postproduction: Editor: Barbara Kai Kaniewska / Colorist: Katarzyna Żebrowska / Postproducer: Zuzanna Wagner Sound design: Juice Sound / Sound engineer: Kuba Pietrzak, Michał Orłowski / Producer Juice Sound: Justyna Pawluk / Muzyka: My Way (Instrumental) Zak Abel / VO: Aleksandra Żebrowska

Being a mom is a mess you don't have to clean. Welcome to LUCY.
DISCOVER LUCY
There are mama skincare brands...

...and then there's LUCY

  • You got this.

    This is a clip about the daily life of a new mom. Raw, close-up shots, morning light, messy home, beautiful moments with a touch of loneliness.

  • You're not alone, Mama.

    Motherhood is great, but it's a shit show sometimes. It's good to remember that other moms also don't have time to shave their legs, they pooped during birth and their bodies don't immediately bounce back after birth. They're just as exhausted and tired of the crying, the feeding, and all those toys jammed into every corner of the world that was once only theirs. Remember, you're not alone. You got this ;)

  • Photo credits

    DIR: Zuza Krajewska / DOP: Barbara Kai / Costumes: Zofia Komasa / MUA: Iza Kućmierowska / Photographer: Zuza Krajewska / Music: / Making of: / AC: / Duty: / Catering: / Production:

Motherhood - a day in the life.

Zuza Krajewska A renowned Polish photographer, known for her distinctive, raw style and exceptional ability to capture the emotions of her subjects. Her work combines documentary honesty with artistic sensitivity, earning her recognition both in Poland and abroad.
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